Benefit Cosmetics LLC

Thursday, March 25, 2010

Promotional Modeling BASICS 101

There are several different types of promotional work that you can get into depending on your skills and personality. Not every type of promotional work may be right for you, so make what you do a pleasant experience by understanding what each promo job entails.

1.Spokesmodeling or Tradeshow Models: These are models selected to promote a company or product for a high end show or convention. These models are generally the highest paid (on average earning $50+ per hr)because they must adhere to a certain look and professional standard.

2.Product Demonstrator & In-Store Marketers: These brand ambassadors are selected to engage the consumer with live interaction on how a product works. oftentimes, these models participate in give-a-ways and free product samples, both food and drink.

3.Nightclub or Bar Promotors:These models are hired to drive mostly liquor and spirit beverages at various nightclubs and concert venues. Pay is high, but requires that models have a sexy look and must be able to work late nights/early mornings.

4.Street Teams & Guerrilla Style Marketing: Individuals often work as a team in order to drive consumer awareness on a brand, service, or product in high public traffic areas. While selling is never the motive, survey quotas and sign-up expectations are mostly the goal behind street teams.

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